Course syllabus adopted 2022-05-10 by Head of Programme (or corresponding).
Overview
- Swedish nameIndustriell marknadsföring och inköp
- CodeTEK262
- Credits7.5 Credits
- OwnerMPPDE
- Education cycleSecond-cycle
- Main field of studyIndustrial Engineering and Management
- DepartmentTECHNOLOGY MANAGEMENT AND ECONOMICS
- GradingTH - Pass with distinction (5), Pass with credit (4), Pass (3), Fail
Course round 1
- Teaching language English
- Application code 33120
- Block schedule
- Open for exchange studentsYes
Credit distribution
Module | Sp1 | Sp2 | Sp3 | Sp4 | Summer | Not Sp | Examination dates |
|---|---|---|---|---|---|---|---|
| 0122 Written and oral assignments 2 c Grading: UG | 2 c | ||||||
| 0222 Examination 5.5 c Grading: TH | 5.5 c |
|
In programmes
- MPDES - INDUSTRIAL DESIGN ENGINEERING, MSC PROGR, Year 1 (elective)
- MPDES - INDUSTRIAL DESIGN ENGINEERING, MSC PROGR, Year 2 (elective)
- MPPDE - PRODUCT DEVELOPMENT, MSC PROGR, Year 1 (compulsory elective)
- MPPDE - PRODUCT DEVELOPMENT, MSC PROGR, Year 2 (elective)
- TKITE - SOFTWARE ENGINEERING, Year 3 (elective)
- TSILO - INTERNATIONAL LOGISTICS, Year 3 (compulsory elective)
Examiner
Ala Arvidsson- Senior Lecturer, Supply and Operations Management, Technology Management and Economics
Eligibility
General entry requirements for Master's level (second cycle)Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.
Specific entry requirements
English 6 (or by other approved means with the equivalent proficiency level)Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.
Course specific prerequisites
Basics in business administration, industrial organization, or equivalent.Aim
The basic aim of this course is to provide students with knowledge about business processes between firms. These processes are studied from the perspectives of selling firms as well as buying firms.Learning outcomes (after completion of the course the student should be able to)
- Describe central features of business markets
- Identify purchasing strategies and processes of buying firms
- Explain the role of business relationships and networks
- Understand technological development and sustainability as driving forces of business markets
- Formulate and evaluate marketing strategies and marketing plans
Content
- Business relationships between customers and suppliers on industrial markets are often characterized by mutual adaptations in terms of product features, technological development, production systems and distribution arrangements. These adaptations are means for improving efficiency and effectiveness in the operations of the two firms.
- The development of business relationships are therefore one important theme in the course.
- From the selling firms perspective, design and management of the distribution system is a central issue. In addition, various phases of the marketing planning activities are covered.
- For buying companies key issues are related to the development of purchasing strategies and supplier relationships.
- Technological development and sustainability are increasingly influencing industrial markets, offerings and buying and selling companies. This is discussed in class and in seminar groups based on cases and project assignments.
Organisation
The course is based on a combination of lectures, seminars, group work, and individual work.
Literature
Textbook, articles and hand-outs.
Examination including compulsory elements
Written exam and group assignment.
The course examiner may assess individual students in other ways than what is stated above if there are special reasons for doing so, for example if a student has a decision from Chalmers on educational support due to disability.