Course syllabus for Business marketing and purchasing

The course syllabus contains changes
See changes

Course syllabus adopted 2022-05-10 by Head of Programme (or corresponding).

Overview

  • Swedish nameIndustriell marknadsföring och inköp
  • CodeTEK262
  • Credits7.5 Credits
  • OwnerMPPDE
  • Education cycleSecond-cycle
  • Main field of studyIndustrial Engineering and Management
  • DepartmentTECHNOLOGY MANAGEMENT AND ECONOMICS
  • GradingTH - Pass with distinction (5), Pass with credit (4), Pass (3), Fail

Course round 1

  • Teaching language English
  • Application code 33120
  • Block schedule
  • Open for exchange studentsYes

Credit distribution

0122 Written and oral assignments 2 c
Grading: UG		 2 c
0222 Examination 5.5 c
Grading: TH		 5.5 c
  • 10 Jan 2023 am J DIG
  • 04 Apr 2023 am J DIG
  • 15 Aug 2023 am J DIG

In programmes

Examiner

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Eligibility

General entry requirements for Master's level (second cycle)
Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.

Specific entry requirements

English 6 (or by other approved means with the equivalent proficiency level)
Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.

Course specific prerequisites

Basics in business administration, industrial organization, or equivalent.

Aim

The basic aim of this course is to provide students with knowledge about business processes between firms. These processes are studied from the perspectives of selling firms as well as buying firms.

Learning outcomes (after completion of the course the student should be able to)

  • Describe central features of business markets
  • Identify purchasing strategies and processes of buying firms
  • Explain the role of business relationships and networks
  • Understand technological development and sustainability as driving forces of business markets
  • Formulate and evaluate marketing strategies and marketing plans

Content

  • Business relationships between customers and suppliers on industrial markets are often characterized by mutual adaptations in terms of product features, technological development, production systems and distribution arrangements. These adaptations are means for improving efficiency and effectiveness in the operations of the two firms.
  • The development of business relationships are therefore one important theme in the course.
  • From the selling firm’s perspective, design and management of the distribution system is a central issue. In addition, various phases of the marketing planning activities are covered.
  • For buying companies key issues are related to the development of purchasing strategies and supplier relationships.
  • Technological development and sustainability are increasingly influencing industrial markets, offerings and buying and selling companies. This is discussed in class and in seminar groups based on cases and project assignments. 

Organisation

The course is based on a combination of lectures, seminars, group work, and individual work.

Literature

Textbook, articles and hand-outs.

Examination including compulsory elements

Written exam and group assignment.

The course examiner may assess individual students in other ways than what is stated above if there are special reasons for doing so, for example if a student has a decision from Chalmers on educational support due to disability.

The course syllabus contains changes

  • Changes to module:
    • 2022-05-10: Digital exam Changed to digital exam by Emilio
      [0222 Examination 5,5 credit] Changed to digital examination
  • Changes to course rounds:
    • 2022-03-31: Block Block C added by lina haglund
      [Course round 1]