Course syllabus adopted 2022-05-03 by Head of Programme (or corresponding).
Overview
- Swedish nameDesign for quality
- CodeTEK161
- Credits7.5 Credits
- OwnerMPQOM
- Education cycleSecond-cycle
- Main field of studyIndustrial Engineering and Management
- DepartmentTECHNOLOGY MANAGEMENT AND ECONOMICS
- GradingTH - Pass with distinction (5), Pass with credit (4), Pass (3), Fail
Course round 1
- Teaching language English
- Application code 36119
- Maximum participants60
- Block schedule
- Open for exchange studentsNo
- Only students with the course round in the programme overview.
Credit distribution
Module | Sp1 | Sp2 | Sp3 | Sp4 | Summer | Not Sp | Examination dates |
|---|---|---|---|---|---|---|---|
| 0109 Examination 7.5 c Grading: TH | 7.5 c |
|
In programmes
Examiner
Hendry Raharjo- Associate Professor, Innovation and R&D Management, Technology Management and Economics
Eligibility
General entry requirements for Master's level (second cycle)Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.
Specific entry requirements
English 6 (or by other approved means with the equivalent proficiency level)Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.
Course specific prerequisites
Prospective students need to be registered in the Master Programme in Quality and Operations Management, and thus fulfill the programme prerequisites.Aim
The aim of the course is to give the participants opportunities to develop and enhance their knowledge on customer centric product development, focusing on both doing the right things and doing them right. Several concepts and methods for understanding customer needs from the perspective of design and marketing will be introduced. Through practice and literature studies the participants will gain an ability to use some specific methods as well as an understanding of the theoretical basis for those methods.Learning outcomes (after completion of the course the student should be able to)
After the course, the students should be able to implement the methods taught in the course to support a customer centric product development process. The methods are focused on uncovering customer needs and translating them into product attributes which consider customer's willingness to pay. The students should also be able to not only lead and guide applications of the methods, but also to critically reflect on their theoretical basis and on their applicability in various settings.Content
The course will cover customer centric product development focusing on both doing the right things and doing them right. There are three major steps introduced in the course. First, understanding what customer needs are and how to prioritize them. Two often conflicting perspectives on customer needs (design vs marketing) will be described. The main methods here are Kano model and Quality Function Deployment (QFD). Second, capturing customer needs and translating them into product attributes which constitute a novel (improved) concept or prototype. Here, design thinking (DT) and QFD methods will be used together. Third, conducting market analysis for the proposed concept or prototype to assess the utility that customers perceive from the service/product¿s attributes and customer¿s willingness to pay for a given market segment. The main methods here are Discrete Choice Analysis (DCA) and cluster analysis.Organisation
The course is based on lectures, literature seminars, discussions, and practical exercises on the elements taught. For literature seminars, the participants register individually for a slot on-line. Weekly preparatory work is needed for the courseLiterature
A basic first reading is Bergman and Klefsjö (2010) or equivalent. Further deepening will be obtained from the readings of journal papers and other material distributed during the course.Bergman, B and Klefsjö, B (2010). Quality from Customer Needs to Customer Satisfaction, Studentlitteratur, Lund.
Examination including compulsory elements
The examination in this course consists of the following elements:- Participation in all compulsory activities (literature seminars, case discussions, lectures, practical exercise)
- Active participation in the project work performed in groups. (See separate project instructions.)
- Individual written exam
The course examiner may assess individual students in other ways than what is stated above if there are special reasons for doing so, for example if a student has a decision from Chalmers on educational support due to disability.