Course syllabus adopted 2024-02-19 by Head of Programme (or corresponding).
Overview
- Swedish nameIndustriell marknadsföring
- CodeIMA044
- Credits7.5 Credits
- OwnerTKIEK
- Education cycleFirst-cycle
- Main field of studyIndustrial Engineering and Management
- ThemeEnvironment 1.5 c
- DepartmentTECHNOLOGY MANAGEMENT AND ECONOMICS
- GradingTH - Pass with distinction (5), Pass with credit (4), Pass (3), Fail
Course round 1
- Teaching language Swedish
- Application code 51134
- Open for exchange studentsNo
- Only students with the course round in the programme overview.
Credit distribution
Module | Sp1 | Sp2 | Sp3 | Sp4 | Summer | Not Sp | Examination dates |
|---|---|---|---|---|---|---|---|
| 0106 Examination 6 c Grading: TH | 6 c |
| |||||
| 0206 Written and oral assignments 1.5 c Grading: UG | 1.5 c |
In programmes
Examiner
Lisa Govik- Associate Professor, Supply and Operations Management, Technology Management and Economics
Eligibility
General entry requirements for bachelor's level (first cycle)Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.
Specific entry requirements
The same as for the programme that owns the course.Applicants enrolled in a programme at Chalmers where the course is included in the study programme are exempted from fulfilling the requirements above.
Course specific prerequisites
TEK950 Financial management and TEK945 Financial statement analysis and corporate valuation.Aim
The basic aim of this course is to provide students with knowledge about business processes between firms. These processes are studied from the perspectives of selling firms as well as buying firms.
Learning outcomes (after completion of the course the student should be able to)
- Describe central features of industrial markets- Illustrate and analyse the purchasing strategies and processes of buying firms
- Identify and compare different marketing situations and their particular characteristics
- Understand the impact of business relationships on buying- and selling processes
- Formulate and evaluate marketing strategies
- Understand the characteristics of sustainable marketing and sustainable development in business relationships
Content
Relationships between customers and suppliers on industrial markets are often characterized by mutual adaptations in terms of product features, technical development, production systems and distribution arrangements. These adaptations are means for improving efficiency and effectiveness in the operations of the two firms. The development and the consequences of business relationships are therefore basic themes in the course. From the selling firm s perspective design and management of the distribution system is a central issue. In addition, various phases of the marketing planning activities are covered - from formulation of the business mission to the particular marketing tactics. For buying companies key issues are related to the development of purchasing strategies and supplier relationships The course also includes an element on how companies work with the issue of sustainable development in its marketing work.
Organisation
The course is based on a combination of lectures, group work, seminars, and individual work. Cases and guest lectures from industry provide practical illustrations of theories and methods presented in literature and lectures.
Literature
To be announced later
Examination including compulsory elements
Written exam and assignments.
The course examiner may assess individual students in other ways than what is stated above if there are special reasons for doing so, for example if a student has a decision from Chalmers on educational support due to disability.